Après une formation d’ingénieur à Centrale Paris puis deux années de conseil en stratégie, j’ai rejoint le Marketing PSA il y a 15 ans. J’ai pu y constater la complexité des relations de nos clients vis-à-vis de l’automobile. Ceci m’a conduit ensuite, aux « Produits Futurs », à tenter de décrire les voitures que j’imaginais les plus porteuses. C’est là qu’est né le concept de 3008.
En 2007, je suis devenue Chef de Produit 208. En étroite collaboration avec l’équipe Style, nous avons entièrement repensé le poste de conduite afin de rendre plus faciles et plus amusants les trajets quotidiens de nos clients !
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I joined PSA Marketing 15 years ago after training as an engineer at the Ecole Centrale de Paris and spending two years providing strategy consulting. I've been able to see the complex relationship our customers have with their vehicle. This then led me to try to describe the most innovative vehicles through "Future Products". This resulted in the concept of the 3008.
In 2007, I was made 208 Product Manager. In close cooperation with the Design team, we completely redesigned the driving position with a view to making our customers' journeys easier and more interesting!
answered question “When the 208 crossover is coming to Uruguay ?”
answered question “Automatic Twin Clutch Gearbox”
answered question “When will the 208 be released in the UK?”
answered question “208 GTI”
answered question “208 T16 4WD road version for PEUGEOT enthusiasts?”
answered question “When will it arrive in Mexico?”
answered question “Diesel engines and glass roof”
posted a new comment on “Is the new 208 5 doors big enough for a small family?”
answered question “Will the 208 anti corrosion protection be improved?”
answered question “The steering wheel of the 208 will be adjustable in height?”
answered question “What is so special about the new Peugeot 208?”
answered question “Is the new 208 5 doors big enough for a small family?”
answered question “What is so special about the new Peugeot 208?”
answered question “Will bi-xenon headlamps be standard or an option?”
answered question “Engine”
answered question “Is there a CC version of the 208”
New topics will be revealed soon.
